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London Fashion Week: Ju-nna finds beauty in weariness and professionalism


(Photos by  Can Levent)

Ju-nna, the Japanese-British womenswear brand, has fearlessly channeled the raw essence of Tokyo's streets in its latest collection, offering a groundbreaking fusion of Japanese street photography and high fashion. Drawing inspiration from the candid documentation of exhausted workers sprawled across the bustling metropolis, Ju-nna’s designs skillfully navigate the dichotomy between weariness and professionalism, encapsulating the essence of contemporary urban life.


The brand’s unapologetic embrace of imperfection and reality is evident throughout the collection, reflecting a cultural shift toward acknowledging the human experience in its rawest form. From Shibori-dyed silk jerseys to traditional wool coats, Ju-nna’s diverse selection of fabrics tells a compelling story of tradition and innovation, seamlessly blending contemporary design with time-honored craftsmanship.


(Photos by  Can Levent)
(Photos by  Can Levent)

The revival of padded shoulders in its designs adds a bold and empowering statement, exuding strength and confidence. This striking detail serves as a symbol of resilience, subtly putting a spotlight on the tireless individuals navigating the demands of modern life.


Founded in 2019 by the visionary Jun Nakamura, Ju-nna has carved a niche in the fashion industry by incorporating traditional Japanese Shibori techniques into its signature style, infusing each piece with a rich cultural heritage. This unique blend of influences has set Ju-nna apart as a trailblazer in the world of fashion, capturing the essence of Japanese craftsmanship while embracing the global spirit of contemporary design.


(Photos by  Can Levent)

In conclusion, Ju-nna's latest collection is a poignant reflection of the intricate tapestry of urban existence, celebrating the beauty found in the intersection of exhaustion and professionalism. With its masterful use of fabrics, revival of classic elements, and unwavering commitment to storytelling, it has undoubtedly cemented its status as a pioneering force in the industry, offering a refreshing and thought-provoking perspective on the modern woman’s wardrobe.

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